Career Diversification

Once again, Rebecca covers a topic that is so critical, yet I'll bet that the majority of readers of this blog NEVER think of it. Stated another way, never stop asking yourself what you want to do/be when you grow up. If you do, you may find yourself disgruntled with the jobs that are "available" to you.

Rebecca's line "Nothing about the market is static" is very true and applies to life in general. Nothing stays the same, despite our wish for it to do so, but then, it is also true that "Plus ça change, plus c'est la même chose." ("The more things change, the more they remain the same." Alphonse Karr). Life is in constant change, and as jobs/careers are an important part of life, you can count on them to change; however, if you're like me, you now notice that the changes are predictable and are the same ones you endured at a previous job or from a previous boss. So, things change, and things don't change. :)

Thanks, Rebecca!

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October 27, 2009

Career Diversification

The employment landscape is littered with people who’ve allowed their skills sets – and their careers – to become inert. The more competitive the job market, the greater a liability this becomes.  Nothing about the market is static. 

Economies fluctuate. Industries and products alike progress through inevitable stages. External influences – like foreign markets – shift and transform. The one thing you can count on is change.  If you want to succeed professionally, you need to be just as dynamic as the market –and you must avoid tunnel vision. 

Think like a company:  figure out how you can diversify. How can you broaden your reach? How can you break into new markets? How can you extend your brand?

The key is to ensure you’re as marketable as possible. What do you need to do to augment your skills? Is there some sort of project or initiative that would give you good experience and exposure? Volunteer for it.
How might your background and experience apply to another industry? Are there competencies you should pick up that will make you a more attractive candidate should you want to attempt that kind of transition? Who do you need to meet?

Stay on top of trends. Know what’s “hot” and figure out what you need to do to position yourself to get closer to it. Find out what you need to learn…and figure out how to pick up that knowledge or proficiency.
Think ahead and always be looking to broaden your skill set. You’ll be much better positioned to survive during the lean times, and ultimately to thrive.

Rebecca Metschke is the author of The Interview Edge, a comprehensive guide for those who are serious about their careers. Visit http://blog.TheInterviewEdge.com for free tips and strategies to gain a professional advantage.